Every investment in the world, emanate from visit of someone to a place, who discover need for a particular service or product. This the reason tourism I globally seen as mother of all investments.

Destinations such as Jerusalem, Dubai, Cairo, Mecca and Nairobi has demonstrated how hug fraction of national revenue comes from visitors spending, especially at destinations with rich history, culture, and natural attractions.

Almost all West Africa countries have history, culture, and natural attractions than many highly patronised destinations in Western world. Unfortunately, most of the destinations at such West Africa countries are yet to experience significant tourism potential transformation. This is simply because the region presently lack tourism friendly policies and adequate innovative capacity to transform most of her under used tourism potentials, to functional mega tourism revenue driven economy.

The book: THE BUSINESS OF TOURISM, provides clear cut pathways to evolving a functional mega tourism driven economy for destinations in West Africa region, aim at creating a national revenue experience of greenoil reliance, than crude oil reliance.